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Learning Resources Network is an international association providing information, marketing and consulting services to any organization offering continuing education and lifelong learning programs
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September 2010
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Today is:
Thursday, September 2
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Todays Events
Upcoming Events
Certified eMarketing Professional (CeP)
Online
September-October, 2010
Certified Program Planner (CPP)
Online
September-November, 2010
Annual Conference
Chicago, IL
November 6-8, 2010
Would you say your boss is a change advocate?
Yes
No
 
 
Details in the LERN Club
Change is in the air!
Institutions are in a state of flux and transition. It’s time for you not merely to be a change advocate, but to be a change manager.
With your staff and leaders uncertain about the direction of your organization, you have to manage both ‘up’ as well as down. Key areas: staffing, investments, and how your program is central to your institution’s mission.

Top executives Doug Soo,Vancouver, BC; Greg Johnson, Westminster, CA; David Reilly, West Palm Beach, FL; and Rita Martinez-Purson, Albuquerque, NM, will hold two meetings on managing change at the big LERN conference in Chicago. They will discuss "Winning with Your Boss" followed by "Changing Your Staff." Click here for conference info.
New method created to Measure online learning
A new outcomes based method for measuring online learning has been created by Sherry Kuehn of Morgantown, WV. She will share the new measurement at a new session on "Measuring Online Learning" at the big LERN conference in Chicago.

Online courses present a difficult issue of how to measure learning. "Seat time is impossible to measure," says Thom Lowther of Washington, DC. "We now have to measure online learning using an outcomes based method," he notes. Lowther, Kuehn, Doug Soo and David Reilly will present the session.
Ditch time standards
Members say
Voting here on this web page, LERN members overwhelmingly voted "Yes" to replacing seat based time measurements for learning by an outcomes based measurement. A whopping 97% said yes. Only 3% wanted to keep seat time. Some 154 people voted, making the results statistically valid.
Take pictures of
Your summer events
Now's the time to take pictures, lots and lots of pictures of participants engaged in your summer activities, advises LERN's new director of membership Heather Dimitt.
She says photos are a great marketing tool for your summer 2011 events. Make sure you have pictures of individuals, couples and small groups, as these tend to be better for promotional materials, she notes.
New Blog for Members
A new blog with more tips has been created for LERN members. Check it out @ lernlive.com
How to get in your customer’s head
"There is only one cause for your success," says Johnny Campbell, The Transition Man, and opening keynoter at the big LERN conference in Chicago.
It is how your customers experience your business. The key to creating an excellent customer relationship is the interface between the customer and their point of contact within the organization. Two ways to improve your point of contact:

1.Ask your employees what gets in the way of making the very best of relationships with their customers.
2.Ask your people what they find works well for them when they themselves are customers.

Check out Campbell’s full article here.
Heather Dimitt Joins LERN Staff
To boost your member services even more, a new staff position has been added at LERN. Heather Dimitt of Columbia, MO, is our new Director of Membership Services.
"Heather brings experience with career training and community courses, plus expertise with etools and marketing to Gen Y," notes Julie Coates, Vice President for Information Services. Dimitt is also a graduate of the University of South Dakota master's degree program partnership with LERN.
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LERN (Learning Resources Network) is an international association providing information, marketing and consulting services to any organization offering continuing education and lifelong learning programs
Tags: Continuing professional Education, Distance Learning, Adult Education, contract training, seminars, consulting, conferences, community education, certificate programs, staff training, recreation, online courses, marketing, teachers, brochures, program development, needs assessments, customer service, promotion, market research, William Draves, Nine Shift, LERN, Learning Resources Network.
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