LERN

Big New Font Trend for 2022

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Here’s the big print news for 2022, supporting the decision of the majority of programs in the field that continue to promote with a print brochure.

1.Gen Y driving up print magazine sales.
Sales of print magazines are going up due to Gen Y and young generations buying more print magazines.

2.More catalogs moving to a ‘magazine’ format.
More companies are putting out catalogs in the magazine format, which features one or more articles and stories about the products being sold. Some lifelong learning programs have been out-in-front of this trend, having done a magazine style brochure for several years.

3.Big 2022 Trend to ‘Comfort’ Font.
Readers, even in younger generations, are now responding more to serif fonts as more reassuring and a ‘comfort’ font during the pandemic and troubled times.

As a result, serif typestyles, such as Times New Roman, are regaining their status in print catalogs.

The top 3 trends come from research done this fall by Julie Coates, LERN’s Senior Vice President and the most respected brochure authority in the field of lifelong learning.