Gen Y Panel Praises Print Brochures


After young professionals started to take questions about marketing to Gen Y, the first question was about whether genyGen Y responds to print brochures.  The verdict was unanimous among the three panelists to keep the print brochure.  The reasons were multiple and fascinating.
-“I like print, especially if it is visual,” said Susan Davis.
-“Our generation could figure it out without print, but people are used to the print brochure,” added Michael Garamoni.
-“Always have something in print,” noted Jen Hoffman. “Our bosses need print. HR needs print,” she said.


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