Gen Y Panel Praises Print Brochures
After young professionals started to take questions about marketing to Gen Y, the first question was about whether Gen Y responds to print brochures. The verdict was unanimous among the three panelists to keep the print brochure. The reasons were multiple and fascinating.
-“I like print, especially if it is visual,” said Susan Davis.
-“Our generation could figure it out without print, but people are used to the print brochure,” added Michael Garamoni.
-“Always have something in print,” noted Jen Hoffman. “Our bosses need print. HR needs print,” she said.