New Digital Marketing Benchmarks


Swans2016With digital marketing exploding in 2019, best practices are now being discovered for the field.  This year’s annual LERN Conference in San Diego Nov. 19-22, 2019, will feature all-new benchmarks from the most successful programs.

Here’s a review of some of the best practices being developed right now, and premiering in San Diego. Click here for the full Agenda, final brochure pdf, and more info.

Effective Email Promotions
Email is the workhorse for marketing lifelong learning programs, second only in effectiveness to your print brochure. And yet we know next to nothing as to what works.

That changes as LERN is now examining more than 100 of your most successful emails. New benchmarks will be announced by Brendan Marsello in a new session on “Email Success” featuring the results of our exclusive survey.

4 Sessions on Social Media
Get the latest in social media with social media expert Nicole Siscaretti Doyle, who leads sessions on saving time creating efficient social media marketing and Instagram, the big Trending-Up social media platform. She will also moderate a panel of practitioners on “Social Media Best Practices.”

Best Web Sites
You know what you like.  We know what we like.  But there is, as yet, no data on what works best for programs in your institutional setting for web sites.

The foremost video expert in the field of lifelong learning, Kendall Harris of Santa Barbara, CA, presents the most intensive and comprehensive seminar on “Marketing with Video:  From Beginning to Advanced.”

Integrated Marketing
Last year’s conference launched a new model on Integrated Marketing for the field based on an exclusive survey of LERN members. This year we advance your knowledge with a panel of experts led by Joe Miera of Las Vegas, NV, and including Sunshine Barber of Austin, TX and Kelly Gilfillen  of Alexandria, VA.

Search Engine Optimization (SEO) gets its first full concurrent session and breaking ground treatment with practitioner Goher Murtaza of New York, NY.

For more information on the LERN annual conference in San Diego Nov. 19-22, 2019, Click here for the full Agenda, final brochure pdf, and more info. Register by August 1 and save $100 on your registration fee.

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