Print Still Critical
- Roughly 80 percent of all mail delivered is opened compared to only about 20 percent for emails.
- Print delivers a higher response rate compared to email. The Chief Marketing Officers Council found that the average response rate for email is 0.12 percent, whereas the average response rate for direct mail is 4.4 percent.
- Websites supported by catalogs yield 16.3 percent more revenue than those not supported by catalogs. Direct mail expert Paul Franklin reports the data in his Top 10 Best Promotion Ideas of the Year session.