Quick Marketing Tip

Double Your Fun – – Bring a Friend.   Encourage your customers to register a friend for your classes, notes Tom Leaverton, head of marketing for Kirkwood Community College in Cedar Rapids, Iowa.

He says “bring a friend” very much resonates with Gen Y, and can get more young adults to enroll in your classes.   He spoke at a best practices conference hosted by Kirkwood and sponsored by LERN recently.