Your Biggest Mistake

The biggest mistake in 2022 was to fail to mail a second brochure to your past participants. “Mailing a second brochure to your past participants is the most profitable thing you can do,” says Brendan Marsello, Assistant Vice President of Program Development for LERN.

Get the math proving why a second mailing is so lucrative. See “Your Biggest Mistake,” this month’s ‘Must Read’ article, now available in the LERN Club.

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