If your organization is like many others in the continuing education and workforce development industry, sending out print catalogs and mailings is a major undertaking. The time and resources allocated to this task can make it tempting to stop the practice altogether. Research has shown that receiving a mailing is still a leading trigger for learners to register for classes and can be an excellent return on your investment, especially if you have valid addresses in your Lumens® site from which to pull mailing lists.
