To convince your institution not to eliminate your print brochure, the solution is in citing the numbers.
So say LERN leaders participating in a panel on the brochure crisis and saving the print brochure. The program drew over 90 people attending.
“Be proactive and know what the numbers are,” reported Gary Girard of Omaha, NE, who saved his print brochure. “The numbers speak for you,” added Diane Peart of Broward County, FL.
The numbers are there, all over the place. There are no numbers that justify eliminating the print brochure.
Here are some of the sources for the numbers:
1.Data on what lifelong learning programs experience. That includes data on registration numbers, and the plummet in registrations after eliminating the brochure.
2.Research on the growth in print catalogs by businesses. Even major online companies such as Amazon, LinkedIn, and PayPal are now producing print catalogs.
3.Trends among Gen Y and younger generations that they like print. Young generations want to receive print promotions. And they buy more frequently and buy more with print.
4.Surveys of your own participants. Whether a focus group, email survey or outside firm conducting the study, all three methods have supported the print brochure for programs.
“It was a resounding YES,” reports another LERN leader, Abel Mendoza of the City of Chandler, AZ. His program surveyed residents on whether they wanted a print brochure from the recreation department. The results keep the recreation department doing its print brochure.
To convince your institution not to eliminate your print brochure, the solution is in citing the numbers.