Brochure Trends for 2022

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1. The AIDA Principle

Provides a guide for how to develop the key marketing pages of your brochure for maximum impact.

Is a reminder that your brochure should be Always Individualized and Designed Appropriately.

Is not accepted by graphic design professionals as a valid scheme for designing brochures.

Is limited and cannot be applied to anything except printed design pieces.

2. The front cover of your brochure

Use a lot of printed information in order to get as information to your reader as possible

List registration dates for your classes

Have lots of images to demonstrate the diversity of your program

Use a large, single focal point and minimal copy

3. The first two pages of your brochure

Are a good spot to highlight your registration information

Should include a detailed description of the most important features of your program

Use limited visual elements because this is important space to provide details about your program

Are critical marketing pages that should focus on benefits of participation and communicate graphically

4. Your print brochure

Is no longer important for generating registrations because “print is dead”

Should have a limited distribution because most people register online

Is still the primary driver of registrations for most lifelong learning programs

Has not been shown to be effective in creating registrations

5. Eliminating your print brochure

Will save a lot of money for your program because printing and mailing is very expensive

Will probably cause you to lose money because without it, your registrations are likely to decline significantly

Will probably not have much impact because a good email list will replace the printed brochure

Will not be noticed because most people don’t read your brochure anyway