Effective Promotions

1. What is the second 3 in the 3-30-3 Rule?

Seconds

Minutes

Hours

Days

Weeks

2. The first A in the AIDA Principle stands for what part of your catalog?

Front cover

First two pages

Descriptions

Logistics

Front and back cover

3. A course description should be how many words?

Less than 40

40-100

40-120

100-200

More than 200

4. Course descriptions should be written in __________ language?

Positive

We

Motivating

You

Verb-laden

5. How many clicks until a person wanting to register should be in the shopping cart?

1

3

5

7

As many as needed