Engage an Opt-in Strategy for Better Marketing Outcomes

1. Providing an unchecked opt-in box is the ideal way to manage opt-in marketing.

True

False

2. The CAN-SPAM Act requires that you opt-in your subscribers or leads.

True

False

3. It is legal to buy email lists.

True

False

4. You only get one chance to request opt-in.

True

False

5. It is illegal to not provide a mechanism for opting-out of marketing emails.

True

False