Lower the risk and increase the chances of success with your new big programs. The cost of staff time to do needs assessment and market research is now less than the cost of developing new big programs that do not work out.
Every program must be developing new growth markets, exploring new audiences, testing new formats, and remaining relevant for your current customers. Use our exclusive LERN 8 Stage Needs Assessment Model to research, model and pilot your new big dollar initiatives.
Week 1. May 7
What and How to Research
Week 2. May 14
Week 3. May 21
Surveys that Work for Needs Assessment
Week 4. May 28
The LERN 8 Stage Needs Assessment Model
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2 pm ET; 1 pm CT; Noon MT; 11 am MT.
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