camp_watergamesGreat summer camps don’t happen by chance – they require thoughtful planning. Now is the time to lay the foundation for a successful Summer in 2017.

Maximize your return on investment of time and money with our webinar series presented by recreational professionals from an award-winning summer camp program.

Your presenters run the summer camps program for Howard County Parks and Recreation, Columbia, MD, an award-winning summer camp provider generating over $3 million a summer with dozens of camps.

1.Planning, Scheduling and Programming Summer Camps for Results
With Holly Harden & Danielle Bassett
Wednesday, Sept. 14

Great programs don’t happen by chance, they require thoughtful planning. Now is the time to lay the foundation for a successful Summer.  In this webinar, we will consider the factors needed to operate engaging, efficient and effective youth camps. Maximize your return on investment of time and money by choosing the best programs for your organization.

Key topics include:

  • Surveying success, what is working?
  • Scheduling challenges and considerations
  • Defining the “competition”
  • Program areas – what are you missing?
  • Price mix
  • Contractor’s vs employees
  • Curriculum
  • Standards & Regulations
  • Overcoming obstacles
  • Putting plans into action

2. Marketing Summer Camps for 2017
With Anna Hunter, marketing manager
Wednesday, Sept. 21

Get the best outline for your camp marketing plan, including the following marketing plan components:

  • Information to include in a marketing plan
  • Timelines
  • Print and social media campaigns
  • Brand identification
  • Measurable outcomes
  • Cost-saving measures
  • Questions and comments

3. Staff Training & Hiring Strategies
With Holly Harden & Susan Potts
Wednesday, Sept. 28

Have you ever regretted a hiring decision? Do your staff start with the skills they need to succeed? Your presenters have hired and trained thousands of staff.  Learn from their triumphs and train wrecks to get, and keep, the best staff.  This session will give you a thorough overview camp staffing from beginning to end.  Free advice included!

Key topics include:


  • Recruitment
  • Job descriptions
  • Interview types & techniques
  • Salaries
  • Employment paperwork

Staff Training

  • Training plans & outcomes
  • Learning styles
  • Training topic templates

Contractor Orientation

  • What to cover


  • Types
  • Timing

4. Policies, Procedures, Registration, and Safety
With Danielle Bassett & Shawnté Berry
Wednesday, Oct. 5

Looking for great ideas to enhance your summer camp policies & procedures, registration process, and safety guidelines?  This webinar will target specific strategies that camps can use to enhance customer service and minimize risks.  By the end of 45 minutes, camp professionals will have a better understanding of their responsibility for making camp a safe and enjoyable experience.

Key topics include:


  • Timeline
  • Early Bird Registration
  • Registration Dates (In/Out of County Residents)
  • Cancelation & Refund Policy
  • Waiting lists
  • Camp Pairings/Add-on
  • Participant Forms/ Camp Letters

Policies & Procedures

  • Staff vs. Contractor Expectations
  • Camp Inspection Form
  • Key Forms


  • All staff certified in First Aid/CPR
  • Safety Procedures
  • Playground and Pool Safety & Supervision
  • Safety Reference Guides
  • Key Forms

All webinars begin at 2 p.m. ET; 1 p.m. CT; noon MT, 11 a.m. PT.

camp_mastermindsRegistration Information

Special Offer: Second Person FREE for Members
– Price includes all four webinars for two people from the same park and recreation department.
-Can’t attend the live offerings? No problem –  all four webinars are archived for you to listen at any time afterward for up to 60 days.

Member price:  Just $299 for two people for all four webinars
Non-Members: $449

Questions? Email Tammy at info@lern.org

Register now!

  • Call us at (800) 678-5376
  • Register Online Using the Form Below


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