September 8 – October 27, 2020
One online program can generate $200,000 income and a 50% Operating Margin for your continuing education program and institution.
Discover how to tap into and dominate a niche online market for your c.e. unit. No matter how large or small your institution. No matter where you are located. No matter the size of your local community.
Tap into the growing market for online certificates, certifications, and other online professional development courses. Explore how to take your existing program global; or develop a new market niche and subject area. Learn how to capture and dominate an online market niche for your institution.
Interact with colleagues and the foremost authorities in online learning in continuing education. After successfully completing our two-month online program, you will have the knowledge to:
*Research the market, analyze your institution’s strengths and human capital, and choose a global online niche market to develop
*Train online instructors in the most successful model for c.e. online programming, as well as how to build online content, teach online classes, and assess online learning
*Create a strategic plan, budget, price and market your online program.
*Bottom line: generate $200,000 a year in income with a 50% Operating Margin.
Who Should Attend?
Continuing education staff with existing or future responsibilities for planning online programs, instructional design of online courses, and/or training instructors of online courses. Those new to online learning will gain the fundamental techniques that will save your c.e. unit hundreds of hours and thousands of dollars. Those experienced in online learning will acquire the most advanced and latest new information to keep your program on the cutting edge and ahead of the competition.
The LERN Expertise
LERN planned and built an online program within five months for the Green Building Council of America. It generated $200,000 a year in income with a 50% Operating Margin. LERN’s own online course programs now exceed $1 million in annual revenue.
Earn your CPO
Upon successful completion of the program, you will earn your Certified Programmer Online (CPO) designation.
Agenda
Two one-month online courses.
Advanced Teaching Online
William A. Draves and Mary Dereshiwsky
Success in the global niche market for online c.e. programming starts with building superior quality online courses that both exceed the expectations of the marketplace, and generate a profitable financial income and return.
Unit 1
Understanding the most successful online course model for continuing education; and the key essential elements for creating a high quality online program for the marketplace
Unit 2
Building a quality online course with our 10-Step Method
Unit 3
Facilitating online discussions and teaching online
Unit 4
Assessment and course completion for online learning
Strategic Planning for Online C.E. Programming
Discover a Market Research and development model that actually works to exploit one of the 8,000 market niches out there for your continuing education unit and institution.
Unit 1
The market potential. Exploring market niches and subjects
Unit 2
Research the market, analyze your institution’s strengths and human capital, and choose a global online niche market to develop
Unit 3
Selecting and developing an online C.E. program. Teacher pay. Course ownership. The timeline.
Unit 4
Budgeting, pricing and marketing your online program
About the Instructor
William A. Draves, President of the Learning Resources Network (LERN), is the leading author, speaker and futurist in the field of online c.e. programming. He heads our research in marketing, programming, and data analysis. Draves is author of “Advanced Teaching Online,” the most popular book on the subject. He has taught credit and degree faculty to teach online for twenty years. He has planned and developed online programs that now make over $1 million a year.
Registration Information
The cost for this online Institute is $795. The second person from your institution is $595. The Third Person is FREE (any Institute).
Research has shown that teams participating in professional development generate exponentially greater returns for an organization, resulting in greater ideas, cross-comparisons, and higher rates of success for new programs.