Success in the Second Decade: The Next 5 Years

The Executive Leadership Institute for 2015—Tucson, April 21-23, 2015

All new for continuing education CEOs.  The new institute is in response to past participants’ requests for another comprehensive and intensive leadership experience so you can return to this great resort and experience another re-energizing networking and information experience.

Executive leadership in this century means change, staying on the cutting edge, and a different set of executive leadership skills.
This is information and knowledge you will not find anywhere else. It is specific to continuing education in universities, community colleges and other institutions of higher education.
We guarantee you will take home the best new strategies for your organization to be successful and prosperous. As the world’s largest association in continuing education, our job is to look ahead three to five years so you can continue to be successful.
By participating in the Executive Leadership Institute  you will receive the most advanced information about continuing education and you will network with the most successful practitioners in the field.
Download the Executive Leadership Institute Brochure


– Learn from the foremost authorities in the field of lifelong learning programming.
– Take home a library of readings that will be useful for you and other staff members for years to come.
– Network with colleagues from all over North America.
– Use the week to refresh your mind, reenergize your spirits and gear up for a successful year.
– Take back the knowledge that you have received the most comprehensive, intensive and advanced information available.
– Have your knowledge validated, and find out just how much you know about our changing and sophisticated industry.
– Participate in after-hours discussion and interaction with participants and faculty.
– Enjoy the opportunity to have access to faculty throughout the Institute and to have faculty help you with specific challenges, as well as critique your brochure, website, or any other aspect of your program.


A reception will be held at 7 p.m. on Monday, April 20
Tuesday, Wednesday, and Thursday begin with breakfast at 8 a.m. and sessions start at 9 a.m.
Lunch is provided Tuesday and Wednesday at noon.
Institutes end at 3:30 p.m. on Tuesday and Wednesday, and at noon on Thursday.

Presenter Biographies

Greg-MarselloGreg Marsello is LERN’s Vice President for Organizational Development and a national authority on reengineering management and running programs. Marsello is a co-founder of LERN and was chair of the Board of Directors for 12 years. With more than 40 years in the business, he has authored publications, gives frequent seminars and does consulting on marketing, management and program development. LERN’s lead consultant, he travels all over North America every business week of the year visiting programs and conducting training and consulting. Marsello is also one of the nation’s leading authorities on operations, staffing and increasing productivity and profitability for continuing education programs.
Suzanne Kart, LERNSuzanne Kart is a writer, presenter and practitioner on marketing and emarketing. Currently Director of Marketing for LERN, she is one of the nation’s leading experts on Twitter, social networks and generational communication for lifelong learning. She has more than 18 years experience in the marketing and communications fields. She does workshops across the U.S. and Canada on marketing, emarketing and generational communication. She also teaches online for the graduate school at the University of South Dakota master’s degree program in adult and higher education.
Bill-DravesWilliam A. Draves, CAE, President of LERN, is one of the nation’s foremost authorities on lifelong learning. He has a Master’s degree in adult education from The George Washington University in Washington, D.C. Draves is a popular speaker in great demand, and has given seminars in most states and in Germany, England, Canada and Australia. He is a past president of the coalition of lifelong learning organizations.
Julie-CoatesJulie Coates is the world’s foremost authority on the demographics of learning. She is an author, speaker, and consultant in the area of learning and generational learning styles. Coates is Vice President of Information Services, LERN.

 Location Information

The Executive Leadership Institute takes place at the Westward Look Wyndham Grand Resort & Spa, nestled in the foothills of the Catalina Mountains, overlooking the city of Tucson, on the northwest side of town. Parking is complimentary for both guests and day visitors.
The rooms are very spacious with either a balcony or a patio, and in-room Internet access is free.
Rates are $123 single or double plus $20 daily resort fee and taxes.
The cutoff date is March 18, 2015.
Westward Look Wyndham Grand Resort & Spa
245 E. Ina Road
Tucson, AZ 85704
(520) 722-2500
Tucson International Airport is located on the south side of the city and is about 30 to 45 minutes from the conference hotel.
Arizona Stagecoach offers convenient shuttle service to the hotel. One-way fares to the hotel are $35 one-way and $65 round trip to and from Westward Look.  Passengers traveling together pay only $4 additional each way. Mention thegroup code: LERN15 when making a reservation.  Reservations may be made by calling (520) 889-1000 or online from the LERN website.

Registration Information

Register online by clicking here

Register by Email:
Send your registration information to
Register by FAX:
Fax your registration information,  toll-free, 24 hours a day, to (888) 234-8633.
Register by Phone:
Have your registration information ready and call Tammy at (800) 678-5376. The phones are open from 8 a.m. to 5 p.m. (CT) Monday-Friday.
Register by Mail:
Send your registration information to:
LERN Conference Registration
PO Box 9
River Falls, Wisconsin 54022 U.S.A
A purchase order will reserve your place, with payment due at or before the conference. Please fax your registration and PO to us at (888) 234-8633 and we will email you an invoice.
Fees & Benefits
Benefits. The registration fee includes all sessions, handouts, and readings. Also included are a Monday evening reception, breakfast and lunch on Tuesday and Wednesday, and breakfast Thursday, breaks, and individual consultation with LERN’s professional staff upon request.
Registration Fee. The fee is $1,295 for LERN members and $1,495 for non­members.
Second Person. Bring a second person from your program for a discounted price. The second-person fee is just $795 for LERN members and $895 for non­members.
Payment is due in U.S. dollars at or before the Institute. Make checks payable to LERN. VISA, MasterCard, Discover, and American Express are accepted.
Purchase Orders
A purchase order will reserve your place with payment due at or before the Institute. Please fax your registration and PO to us and we will email you an invoice.
Cancellations & Substitutions
Substitutions are accepted at any time, but must be in writing. If substitute is not a LERN member, additional fees may apply. Registration fees, less $100, are refundable if cancellation is received in writing no later than March 23, 2015. Cancellations must be in writing; email is acceptable.
Second Institute Offer!
The Executive Leadership Institute will be held at the same time as our C.E. and Credit Institute. It will be in a different room at the same hotel and on the same dates.
Your second person can receive the $795 member or $895 non-member second per­son rate and attend either the Executive Leadership Institute or the C.E. and Credit Institute.
Email Tammy at for the agenda, presenters, and complete info on the Executive Leadership Institute.