GETTING STARTED WITH SEARCH ENGINE ADVERTISING

1. You should run search ads on Google, Bing, and Yahoo.

2. It is necessary to list your keywords with Broad Match Modifiers or specify Phrase Match and Exact Match to run successful ad campaigns.

3. Your organization must have a website in order to use Google Ads.

4. Google Ads must be used in connection with a Google Analytics account.

5. It is okay to set low budgets, pause your ad campaigns from time to time, and ignore Google’s budget recommendations.