International Awards for 2022

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1. More brochures are using the second person and more personal wording. LERN says:

Personal wording is too tacky, avoid it.

Personalizing the wording is fine for avocational brochures, not for professional development or work related programs.

Personal copy is good for email, not for brochures or websites.

Every program should add more personal wording.

2. With almost everyone registering online now, the registration form in your print brochure is now:

Too costly

Deters people from registering online

Still a ‘must’ call to action

So good you should have 2 forms on 2 pages

3. The Easter Egg Hunt award is just one example of an activity that every program can do to:

Make money in addition to classes

Relieve stress in the community

Generate local publicity

Have staff have fun

4. The award for Live Online classes illustrates how Live Online can:

Replace in-person classes

Keep classes going during COVID

Reach new markets

Help increase class prices

5. To save their print brochure, this program:

Surveyed their audience

Went on strike

Cut out course descriptions

Stopped mailing to Gen Y and Gen Z

6. The award for best video went to a program with videos that lasted:

5 minutes or less

3-4 minutes

2 minutes

1 minute