Marketing Essentials

1. What is the primary goal of marketing?

To establish a USP

To establish market segments

To establish a positive image

To generate registrations

To track

2. Your USP is something staff decide.

True

False

3. What is the ideal number of primary market segments?

3

5

7

9

As many as possible

4. What promotion method should utilize the greatest percentage of your marketing budget?

Direct mail

Advertising

Customer service

Digital marketing

USP

5. The first mailing of your printed catalog should be received how many weeks prior to the start of classes?

As many weeks prior as possible

6 weeks

5 weeks

3 weeks

2 weeks