Next Generation of Analytics

1. What is a benefit of utilizing Web Analytics?

Measure Online Traffic

Track Bounce Rate

Track Marketing Campaigns

Improve User Experience

All of the Above

2. The newest version of analytics is Google Analytics 4

True

False

3. GA4 provides data and reporting for app screens and web pages

True

False

4. In GA4, a session will end when:

If a user is on the website when midnight arrives

More than 10 minutes of inactivity

More than 30 minutes of inactivity

More than 2 hours of inactivity

5. In GA4, conversions count only one conversion per session. If a user submits a form twice, it will only count one conversion.

True

False