Webinars’ revenue problem
While very popular with association members, the problem with webinars is revenue. Webinars continue to provide meager income compared to in-person education. The problem has been made worse in that association members have become accustomed to expect webinars to be inexpensive, sponsored, or free.
A typical fee range for an individual registering for a one-hour webinar ranges from $0 to $95. A typical fee range for a group rate for a webinar ranges from $250 to $495. In both situations, there is downward price pressure.
Expect one-third to one half of registered paid participants to attend the live webinar, with the rest accessing the archived webinar afterwards.
Expect webinars to continue to be popular and lacking in significant revenue.