The Contract Training Market Plan Tool Kit is for seasoned and beginning contract training staff desiring to better understand the role marketing plays in contract training and how to utilize contract training marketing best practices and resources, to better sell present and potential clients.
Including ten sections, the Contract Training Marketing Tool Kit covers the role of marketing in contract training, understanding your community, competitive analysis, marketing data collection and analysis, building your sales kit and website, lead generation, digital visibility, getting in the door, examples, and a market plan template.
Prepared by the Learning Resources Network (LERN), the leading association in continuing education and contract training. Founded in 1974 as a non-profit, LERN annually shares how-to practical “Information That Works!”® to over 7,500 continuing education and contract training professionals. For more information about LERN go to www.lern.org.
The LERN Contract Training Market Plan Tool Kit authors are Greg Marsello, LERN’s co-founder and Senior Vice President and Julia King Tamang, LERN’s Senior Consultant for contract training. Both authors are foremost contract training subject matter experts.