Product Description

Your pricing is critical to the success of your classes and programs. Improper pricing can ruin enrollments.

Contrary to common assumptions, proper pricing usually involves raising prices, not lowering them. But you have to know how.

Plus, proper pricing means more enrollments, not fewer. Get the double advantage of more income and more enrollments with this classic publication, now in its second edition.

By: Robert K. Wagner & William A. Draves