Compelling copy moves readers to take action. Every course description in your print brochure is an opportunity for you to hook the reader and make a conversion. Or a lost opportunity that turns away registrations and income. Using just a few easy rules, you can write or improve course descriptions to be compelling, boosting registrations and income. You decide.
Julie Coates is the foremost brochure authority in lifelong learning.
Wednesday, October 17; 2 pm ET; 1 pm CT; Noon MT; 11 am PT