The importance of multiple mailings

Although your promotion efforts should be integrated, still 75% of your marketing budget needs to be spent on printed materials, such as your catalog.

Kirkwood Community College. Continuing Education & Training Services is committed to direct mail and utilizes industry best practices such as mailing the catalog a second time with a different cover, producing brochures targeted to specific market segments, saturating best carrier routes instead of ZIP Codes, and street distribution. The marketing team analyzes the performance of each distribution method by determining the promotion method: registration ratio so they can determine where to reduce or add resources.

On June 14-17, 2016, LERN will be hosting the LERN Best Practices Summit at Kirkwood Community College. Continuing Education & Training Services (CETS) is one of the most successful North American lifelong learning programs. Each month we are highlighting a best practice CETS will be sharing at the Summit.

If you want to learn more about what makes CETS so successful, consider joining the CETS team when they host a LERN Best Practices Summit, June 14-17, 2016.