Digital Marketing KPIs

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1. Which statement best describes the state of Digital Marketing KPIs:

We have no idea what KPIs we should be measuring

We don’t know the KPI benchmarks for the field of class programming

There are no general KPI benchmarks for business and industry as a whole

We know the KPI benchmarks for class programming.

2. Which one of the following Digital Marketing KPIs is NOT a top mode to measure right now:

Videos

Websites

Social Media

3. Which one of the following KPIs do we know is unique to the field of class programming?

Social Media

Website Engagement

SEO

4. Will digital brochures replace the print brochure?

Yes

5. The next step in measuring Digital Marketing KPIs for the field of class programming is:

Consult marketing experts on the KPIs

Survey class programs for their KPIs

Have a committee decide the best benchmarks

Just have the KPIs to measure available to class programs

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