Next Session: Feb. 6 – March 31, 2017

The recognition you deserve, the professional development you require

About the Digital Marketing (CeP) Online Course:

Now you can become a Certified eMarketing Professional (CeP) or earn a certificate in Digital Marketing with professional development designed specifically for continuing education and lifelong learning.

With two tracks to choose from, we offer the Digital option that’s right for you. The Certificate of eMarketing is great for administrators new to Digital Marketing, while becoming a Certified eMarketing Professional is great for professionals experienced in eMarketing.

The online course includes weekly presentations, questions and answers with the presenters, online discussion, self quizzes and slide presentations illustrating various models of eMarketing.

You also receive:

  • The Digital Manual
  • The Digital Marketing course online or in-person professional development
  • Study guide and exam
  • Framed awards certificate, LERN recognition, a press release and a medal

Why you should participate:

The field of lifelong learning programming has changed significantly in the last few years. There is increasing competition. There are heightened expectations for financial performance and there is tremendous growth in the knowledge and sophistication of management, marketing and programming techniques. All this means that professionals in lifelong learning Digital Marketing cannot perform productively without comprehensive professional training in the things they do every day.

LERN’s comprehensive curriculum provides the knowledge, skills, study and examination for this training.

This professional education and training is relevant to professionals associated with lifelong learning programs, such as continuing education in colleges and universities; community education in public schools; recreation in parks and recreation departments; meetings, conferences and seminars for associations; museum education in museums; continuing education and community education in hospitals, and continuing professional education in professional schools and colleges within universities.

Curriculum

This is a specialized advanced Institute. The Advanced Programming Institute and the Marketing Institute are recommended, but not mandatory, first courses.

Digital Marketing Institute agenda

Unit 1: Eight Digital Marketing Strategies That Work
Unit 2: The Print-Digital Marketing Mix
Unit 3: Upgrading Your Programs’ Main (Home) Page And Analyzing Your Website Traffic
Unit 4: Creating Web Descriptions That Sell And Online Registrations
Unit 5: Online Surveys as a Marketing Tool
Unit 6: Online Programming and the Impact On Marketing
Unit 7: Do’s and Don’ts Of Email Promotions
Unit 8: Social Media

About the Instructors: 

Susan Hurrell is the Director of Online Marketing for Modern Earth Web Design. She sees nothing but possibilities for businesses and organizations to extend their reach and engage new clients through all forms of online interaction via email marketing, social media and blogging.

Katie Lynch-Morin is Director of Communications for LERN. She stays on the cutting edge of email and social media. She manages LERN’s email and social media campaigns. This year she pioneered a new service, critiquing member programs’ social media.

Registration information:

The cost for this online Institute is $795.

There Are Six Easy Ways To Register

Register Online by clicking here.

Register by Email:
Send your registration information to info@lern.org.

Register by FAX:
Complete the registration form and fax it, toll-free, 24 hours a day, to (888 )234-8633.

Register by Phone:
Have your registration form ready and call Tammy at (800) 678-5376. The phones are open from 8 a.m. to 5 p.m. (CT) Monday-Friday.

Register by Mail:
Complete the form and mail it to:
LERN Conference Registration
P. O. Box 11
Sneads Ferry, NC 28460

PURCHASE ORDERS
A purchase order will reserve your place, with payment due at or before the conference. Please fax your registration and PO to us at (888) 234-8633 and we will email you an invoice.