Still Buzz Over AI

If anything, the buzz over AI in the field of lifelong learning programming is growing. Bold new predictions about AI’s use for programs were announced by Dan Belhassen, North America’s guru on etools. An annual conference hit for over ten years, Belhassen made these remarks and predictions at this year’s conference. The 5 most notable

New Revenue Discovered

New financial contributions you make to your institution have been discovered. You and your program make more financial contributions to your institution than central administrators know about and measure. In a blockbuster breakthrough this fall, Laura Stevens Matchett of Traverse City, MI, unearthed three new financial contributions many programs make to their institution. She received

How You Use AI

Rewriting course descriptions with Chat GPT is one of the top uses for AI right now. That according to polls taken at a discussion about AI led by Billie Diaz of Palatine, IL; and Scott Silverman of Santa Monica, CA. What Platforms You Use    Some 150 professionals responded to the question, “What AI platforms

Member-Get-A-Member

  Enticing rewards highlight a new campaign kicking off this month.   Members get your choice of one of the following:1.Half price dues for the next two years; OR2.Free LERN Institute registration, worth $800.    The new member you recruit also gets rewarded for joining LERN.The new member, or a previous member whose membership expired prior

The State of Lifelong Learning 2025

It is an exciting time to be in the field of lifelong learning programming. *The importance of lifelong learning to society has never been greater. * The importance of your program to your institution has never been greater. *The opportunity to serve more of your community has never been more needed. Here’s the State of

Huge Success!

Some 1,500 people attended the largest conference in the world in lifelong learning programming and continuing education this year. Even better, there were new pioneering breakthrough sessions and techniques that advanced the field. They will be researched and reported on by LERN throughout the coming year. Numbers: Attendees: 1,500 Number attending Sessions: 9,886 Average Number

New! Authentic Programming

Stop pushing your existing courses to underserved and diverse neighborhoods. Instead, start creating unique and customized classes for different neighborhoods. That’s what Aviva Hillenbrand and her staff have done in Minneapolis, Minnesota. The concept is called “Authentic Programming,” and it works fantastic. The practice was announced in a breakthrough session attended by hundreds of people

You Asked. You Got It.

The In-Person conference is coming to exciting Riverwalk in San Antonio March 18-20, 2025. Experience the intimate networking and discussion with your colleagues and leaders in the field. We will be right on the famous Riverwalk, which offers a casual setting in the middle of the history and tradition of old San Antonio. Theme: Expanding Horizons:

Your New Year’s Solution

Staying ahead of the curve, you will be receiving new services from LERN in 2025. Here’s a list of the top 5 projects. Your LERN staff will be working with members and cutting edge programs. Here’s what you have coming in new best practices and services. 1.Instructor Costs. For the first time ever, you will

Gen Z the Best Managers

Gen Z may be the best generation of managers for the workplace of the 21st Century, according to Julie Coates, one of the foremost authorities on generations. “Gen Z managers know that no one is normal,” she states. “Success depends on embracing individual differences and turning those differences into assets that can build organizations. We

Pioneering Sessions

Here’s what new and pioneering sessions lead the advanced practical how-to sessions for the LERN Annual Conference, Nov.  18-21, 2024. -Authentic Programming, with Aviva Hillenbrand; Minneapolis, MN -No-cost Search Optimization, with Goher Murtaza, CPP; New York, NY -Using Social Media for Needs Assessment, with Travette Webster, Houston, TX -Data-based Email Promotions, with Dawn Prosser; Frederickton,

No Excuses: You Must Be Data-Driven

The new LERN Dashboard has changed the field of lifelong learning and continuing education forever.  You must be data-driven now. For the first time ever, your program has No-Excuses. You now have the numbers, the averages, the benchmarks for what your program can achieve. You can see what the Top 25% of programs in your

2025 In-Person Conference

Experience the intimate networking and discussion with your colleagues and leaders in the field. The LERN 2025 in-person conference will be March 18-20, 2025, in San Antonio, Texas. We will be right on the famous Riverwalk. The hotel offers a casual setting in the middle of the history and tradition of old San Antonio. The

Grab Attention with Slogans and Tag Lines

Only 20% of programs have a slogan or tagline on the cover of the brochure, LERN consultant Jordan Kivley has found. Both slogans and taglines grab the reader’s interest. Marketing experts confirm that the key to generating engagement with your promotions is through eliciting an emotional response, which both slogans and taglines can do. And

The Best Marketing: Testimonials

Testimonials are the best marketing. The abundance of neighbors-talking-over-the-fence in commercials is proof enough that testimonials work. In our field of lifelong learning, testimonials are seen as authentic. They are recognized by potential participants as actually coming from a real past customer (as they always do). Include testimonials in email promotions, as videos, as social

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