AI Led by LERN
AI is the hottest topic of the year for class programs. You are exploring ways to use AI in your operations. And you are offering AI classes for the public and for business. AI for the field of lifelong learning programming and continuing education is being led by LERN. LERN leaders and staff are working
Sell Your Program’s Value
You need to sell the value of your program to your institution. The state of the field is such that lifelong learning programs can “future-proof your program” when you both demonstrate your value to your institution and to the community. The key to demonstrating your value is to provide numbers on your financial
Digital Marketing KPIs Determined
While the value of your print brochure has repeatedly been measured with numbers and dollars, the area of digital marketing key performance indicators (KPIs) is just being explored. Business, in general, has the KPIs overall. But KPIs specific to class programs have not been determined. Until now. This past year saw cutting
First Summer Camp Survey
The first summer camp survey for the field was conducted this spring. The results are significant. Summer camps are in high demand and produce a lot of money for programs. Thus, LERN is recommending every program create or expand their summer youth program. That includes summer youth programs sponsored by universities, community colleges,
The New Management Style of the 21st Century
Check-ins, immediate feedback, and allowing people to structure 80% of their day. These are a few of the new management strategies being developed by LERN members as part of a new management style for the 21st century. Invented by Gen Z (born 1998-2015) managers, it has been named by LERN “The Nurturing Management
- Published in LERN News
Gen X vs Gen Y
Contrary to managers’ opinions, Gen Y is not significantly more likely to leave their current employer in the next 3 years than Gen X, their older generation. This data from a year-long survey of your students taking UGotClass courses in leadership and developing leadership skills. Around half of both Gen X and Gen Yers polled
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Confusion for Emerging Online Formats
Confusion reigns when it comes to emerging online formats for classes. The general public is confused by the lack of common terms and definitions. Even programmers and class providers are confused. For example, the term “asynchronous” is not understood at all by the general public. The term asynchronous did not exist for the last
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Data + Data = ROI
More new best practices and benchmarks for the field have been documented this year than ever before. Data not available anywhere else has been generated by you and your colleagues. It complements the original research conducted by your LERN staff. Top 7 Original ResearchHere’s the 7 top stories of the year. Each has a story
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LERN Leaders Celebrate Year
LERN leaders celebrated your LERN fiscal year 2026 ending June 30 with a review of the top achievements and accomplishments for the field and our 2,000+ members. Photo: New Board members, from left to right: Tawana Flood, Nicola Morgal, Katy Fagan, and Mary Staackmann. Here are some of the achievements. They are in addition to
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Subject Line Tips
Here are the 3 top tips for writing creative and effective email subject lines. They come from Lisa Robertson, York Maine, and Tawana Flood, Bermuda for their presentation at the LERN Annual Conference. 1.For Subject Lines, write 6 to 10 words. 2.Subject lines that use a number get opened 17% more.If there’s a question in
Flip Your Instructor Recruitment
Recruiting instructors is the top concern among programmers in the field right now. Top practitioner Michael Seppi says he has more success flipping the instructor recruitment process. Do not start with having prospective instructors fill out your application form, he advises. These days, many people are not interested in filling out a cumbersome form with
Digital Marketing KPIs
New! A committee of top LERN leaders has been formed to develop Digital Marketing KPIs for the field of lifelong learning programming and continuing education. Yes, there are KPIs for business and organizations. No, there are no benchmarks or standards for our unique field. From the hundreds of KPIs professionals look at,
Do It Today
“Ask LERN” your toughest, most immediate question. Do it today. It is FREE if you are with a LERN member organization. Before you make a decision, check with us. We have the data and experience of programs like yours across the country. So just Ask LERN. Email info@lern.org Subject line: Ask LERN
The Answers: No, NO, and HECK NO!
Here’s the top 3 questions from members about cheaper alternatives to the print brochure. The Answer: NoQuestion: Regarding a second mailing to best customers list…what about one full catalog/brochure and the second mailing is a postcard with a QR code (with text such as “Register now!”)? Paper and postage are pricey; curious about spending
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Best AI Advice
“Ask AI to do something that you have not asked it to do before,” advises Dan Belhassen, the foremost authority in AI for the field of lifelong learning programming and continuing education. Whether you are new to AI, or have used it for a year, Belhassen says to ask AI to do something new
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New AI Certificate
A new AI Certificate will be offered by UGotClass for your community starting in September, Brendan Marsello, Vice President of LERN, has announced. The new program is “AI ChatGPT Certificate,” taught by Fortune 500 consultant Betsy Flanagan of San Francisco. It will be 3 one-month classes, with a certificate awarded. “AI Certificate,”
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Workplace Development Events
Workplace development for higher skilled, higher pay jobs is becoming a top priority for society right now. Two workplace training events taking place this spring will address this issue. 2026 Contract Training and Workforce Development Conference Sessions for open enrollment workforce development programs will join the advanced, latest how-to sessions on contract training this
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Emerging Formats Summit
A number of different online formats are being developed by programs. This is an exciting development for the field. But institutions currently have no common names and definitions for the different emerging online formats. As a result, the general public is confused. Programs are also confused. Summit A one-hour online summit is being held
- Published in LERN News
Enjoy Springtime in Savannah
With an average daytime high of 71 degrees, and the city’s famous azaleas blooming, enjoy springtime in Savannah. LERN people rave about the city. Which is why the 2026 Leadership Conference March 2-5, 2026, will be there. Camellias and azaleas usually start to bloom in late February. The temperature rarely gets below 55.
First Watch Party
Here’s the first news from the most exciting week of the year in lifelong learning. First Watch Party Chicago Botanic Garden hosted the first ‘Watch Party.’ People gathered in-person to both watch the Live Online Conference, and then participate in informal discussions with others in the room. Chair of the LERN Board Beth Pinargote hosted
Leadership Big Issue
Leadership in the field is a big issue for 2026. The 3 driving forces:1.The more visible, central role your program now has in your institution;2.The generational turnover and need to develop young leaders;3.A society-wide demand for greater leadership. Continuing education and lifelong learning programs are emerging as both course developers of leadership and also as
What You Say
Here’s the latest on what you say, from polls at the 2025 LERN Annual Conference. The top challenge for programs for 2026 Your top challenge is again Marketing, polling 33% of the attendees.Programs still don’t have a good handle on social media, for example.-The second top challenge at 29% is Operations and procedures, including –or
First YouTube Ads
The lifelong learning program in the wonderful country of Bermuda is the first program to report success with YouTube advertising for the field. Tawana Flood, head of the program says, “Based on expert recommendations highlighting that video content is more memorable and emotionally engaging than static media. We hired the services of a local
- Published in LERN News
First Targeted Discounts
The first report of a targeted discount for only specific classes will set a new trend in targeted discounts for the field. We’ve had Early-Bird Discounts in our field forever. And forever, they have worked. In fact, any Discount works if you design it correctly. But what’s new is Forest Hills Public Schools Community
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Hot Marketing News
The top marketing area to improve for 2026. The most likely hot marketing tip to be implemented in the coming year. And the marketing tip that would have the biggest impact for programs. These were the 3 big marketing topics practitioners responded to and set the direction for LERN practical, how-to tips for members. Top
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The Most Wanted
Programs doing community classes for the public most want to grow their older audiences in the coming year. People in their 40s and 50s were rated the most wanted growth area by 33% of practitioners, followed by people over aga 60, which came in at 30% of programs. The 40s and 50s age range
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New GOLD CLUB Services
Some 30 member organizations have achieved Gold Club member status for 2026 with LERN. Gold Club membership is brand new and our highest level of services and benefits. You can join them. In addition to receiving all the benefits and services of both Essential membership and Premier membership, Gold Club members get: *Free consulting via
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Pioneering Breakthroughs Coming
The 5 new pioneering breakthroughs this year for the field are coming this fall. They all will premiere at the largest conference in the field, LERN 2025 Annual Conference, Nov. 17-20; Online. Stay ahead of your competition, and your boss. Get the huge ROI for your program, and all your staff, generating tens of thousands
Brochure Trends for 2026
Jeff Bezos is not wrong. Amazon’s Jeff Bezos did not become rich by being wrong. His marketing team is much larger than yours. They track everything. So what did they do this year? They doubled the number of print brochures they send out, reports LERN’s brochure experts Julie Coates and Jordan Kivley. Now’s the time
Upgrade ‘Contact Us’
Upgrade your ‘Contact Us’ web page to encourage more new and potential participants to engage with you. Every program has, or should have, a ‘Contact Us’ web page on its website. Here’s WhyPeople who contact you are more likely to register than other non-customers. They are as likely to register as your best customers, your
Target Better
With exclusive software and expert analysis, we can save you 20% on your brochure and brochure distribution costs. And increase registrations. The service is FREE when you register for the Annual Conference, Nov. 17 -20, 2025. U.S. programs can save tens of thousands of dollars in marketing costs. Here’s the deal. You know your best zip
Summer Camps 2026
The best youth program practitioners will report on the new successes of 2025 and what they are planning for summer 2026. Join them and get their hot programs, trends, new strategies and predictions for summer 2026. It’s time to plan your Summer Camps or Kids College program for summer 2026. Two great webinar programs this
- Published in LERN News
Future-Proof Your Program
In an era of rapid change and uncertainty in lifelong learning programming, you may unexpectedly face demands seriously impacting your program. “Your unit must do more than respond – – you must anticipate,” says Dr. Travette Webster, LERN’s Chief Operating Officer. Three actions to help you anticipate: 1.Proactive planning.Design a strategic portfolio, learner-centered marketing and
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Do More Recognition
Nobody gets too much recognition, says Tim Litfin of Minnetonka, Minnesota. His community education program is ranked annually as one of the top ten in North America. Do more recognition for your volunteers, instructors, staff, advisory boards, business partners, and anyone else who helps your program be successful. “You have the opportunity to pat someone
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Gen X and Y Managers
Gen X and Gen Y have different priorities when it comes to new management concepts. The differences has implications for your own workplace, plus working with other generations and even customers. Gen Y/Millennials overwhelmingly say the most immediate and relevant new management concept is Exploring empowerment in decision making, according to an exclusive survey of
- Published in LERN News
Need AI Instructors?
If you need an AI instructor for your community, partner with LERN to offer AI classes online. With just one registration, you can get up to 50% of the revenue. LERN’s AI instructors Betsy Flanagan and Marcus Lander are nationally known, with participants all over North America. Flanagan consults with Silicon Valley tech companies. Lander
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