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Social Media KPIs
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Start Quiz!
1.
What does KPI stand for?
Key Performance Indicator
Knowledge Performance Insight
Key Platform Information
Known Public Interaction
2.
Reach and impressions mean the same thing on social media.
True
False
3.
Which of the following formulas correctly calculates engagement rate?
(Likes ÷ Followers) × 100
(Likes + Comments + Shares + Saves) ÷ Reach × 100
(Clicks ÷ Impressions) × 100
(Followers Gained ÷ Total Followers) × 100
4.
Which KPI best measures how well your content motivates people to take action, like clicking a link?
Impressions
Click-Through Rate (CTR)
Engagement Rate
Follower Growth
5.
On which platform is Video Completion Rate most important for evaluating performance?
LinkedIn
Facebook
TikTok
Instagram
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