Here are 3 top tips from Tom Parfitt and Christina Draper on promoting UGotClass certificates and courses. UGotClass, which is growing at 25% a year, has had its top three registration months in history all take place this spring and summer.
- Say ‘Online’ Not LERN or UGotClass
No need to confuse your customers with a new acronym or organization, like LERN or UGotClass. Instead, in your promotion in the class description simply say “Online.” The word is short, simple and there’s no confusing language about another organization. You customers trust you. They don’t need to know about UGotClass or LERN. If you want to state the relationship, do it once in your print brochure or once on your website, indicating that you partner with UGotClass, a project of LERN, the largest continuing education association in the world. But there’s no need to repeat our name.
- Offer a Discount When Your F2F Course is Canceled
When you have to cancel an in-person course, offer those students a discount to take a UGotClass course or certificate in a related subject area. That saves you from giving a full refund, and it may save something worth even more – – those customers. It’s worth taking a little less percentage of the income to both keep the money and profit, and more importantly, keep the customer.
- Create 5 Web Pages
Create web pages for each of the top 5 UGotClass certificates. That boosts your SEO (search engine optimization) rankings. The higher your rankings, the more likely your organization’s web page will appear on the first page of a search term, and the higher up on that page it will appear.
The top 5 certificates generate the most registrations and income for your program. They also will still be popular 3-4 years from now, according to LERN trends data.
Parfitt and Draper will show you how to boost your UGotClass online registrations at the big LERN Annual Conference in Baltimore Nov. 16-19, 2016.
Parfitt works for the University of Richmond, while Draper works for Virginia Commonwealth University. Both worked on promoting UGotClass at the University of Richmond School of Professional and Continuing Studies this past year. The University of Richmond was so successful with UGotClass they had over 200 registrations and made $25,000 this past year. So you know what they did worked.
Their session on “Making UGotClass Work for You” will be on Thursday, Nov. 17, at 2 – 2:50 p.m.