Marketing with AI

“Right now, the vast majority of marketers are underutilizing AI,” says Christina Inge, who teaches marketing with AI for the Harvard Division of Continuing Education. “I’ll be honest with you; it will make your job a lot easier. Let’s take advantage of that,” she notes. Inge will present the first-ever session on “Marketing with AI”

New! C.E. Emerging Formats Final Summit

Free. Open to all. You are invited to participate, vote, and help set standards for the field on the emerging, especially online, formats. The general public is confused. So are continuing educators. Help set standards for the field. Review and vote on the four major issues of the committee’s final proposal for standardized definitions and

First-Ever Hot Summer Camps

   The first-ever list of the top 30 hottest summer camps will be released next month.It will be provided Free to anyone attending “Summer Camps 2027” webinar series Oct. 7 and 14.    An expanded 4 hour webinar series this year will include:–Adaptive Camps and Campers, with Corinne Buckles, City of Henderson, NV.–Teen Camps, with

Biggest Issues of the Year

Here’s the top three issues of the year, as decided by your LERN leaders and best practitioners in the field of class programming. #1 Saving Time  Instead of trying to catch up, focus on the 20% of activities that truly require your skills and judgment, says Richard L. Hardon, a leadership and AI expert. Then

Most Common 2Q ?? on Surveys

   Here’s the two most common questions class programmers ask about surveys. How often should we survey?  Conduct surveys as often as you can.  But don’t survey everyone in each survey.  Survey separately your top 7 audience segments. And tell those you survey the results of the survey, and what you will do to serve

Top Problem of 2026

   Recruiting and retaining instructors is the top problem of 2026. Far and away the biggest problem right now, it was named by 47% of your leaders and best practitioners. Jenny Bess of Ellisville, MO, says a new way to recruit new instructors is with Handshake and other social media. “Look behind-the-scenes at vetting strategies

Review Your Processes Annually

Your policies drive action and reflect the empowerment of your staff, says Dr. Travette Webster, COO and Vice President for Communication of LERN. Policies help minimize costs by addressing potential risks and creating a degree of accountability, she notes. Policies that promote micromanagement and fear of innovation raise costs, staff morale issues, and burnout.  Review

Start Something

Start or join a group for social change. Better the world.Here’s new groups LERN is forming for 2027. Sustainability Classes  Join the first sustainability gang. Network with other programmers advocating sustainability classes addressing global warming, climate chaos, and alternatives to fossil fuels. The gang is introduced at the Annual Conference, and is open to all

Help Us Celebrate

More than 100,000 new lifelong learners are generated for your class program and others every year by LERN. It makes your association one of the largest lifelong learning organizations in North America.  Two big milestones for LERN this year. Help us celebrate by sending two of our key staff a word of thanks for their

AI Led by LERN

AI is the hottest topic of the year for class programs. You are exploring ways to use AI in your operations. And you are offering AI classes for the public and for business. AI for the field of lifelong learning programming and continuing education is being led by LERN.  LERN leaders and staff are working

Sell Your Program’s Value

   You need to sell the value of your program to your institution. The state of the field is such that lifelong learning programs can “future-proof your program”  when you both demonstrate your value to your institution and to the community.    The key to demonstrating your value is to provide numbers on your financial

Digital Marketing KPIs Determined

   While the value of your print brochure has repeatedly been measured with numbers and dollars, the area of digital marketing key performance indicators (KPIs) is just being explored.    Business, in general, has the KPIs overall. But KPIs specific to class programs have not been determined. Until now.     This past year saw cutting

First Summer Camp Survey

   The first summer camp survey for the field was conducted this spring. The results are significant.   Summer camps are in high demand and produce a lot of money for programs. Thus, LERN is recommending every program create or expand their summer youth program. That includes summer youth programs sponsored by universities, community colleges,

The New Management Style of the 21st Century

  Check-ins, immediate feedback, and allowing people to structure 80% of their day. These are a few of the new management strategies being developed by LERN members as part of a new management style for the 21st century.   Invented by Gen Z (born 1998-2015) managers, it has been named by LERN  “The Nurturing Management

Gen X vs Gen Y

Contrary to managers’ opinions, Gen Y is not significantly more likely to leave their current employer in the next 3 years than Gen X, their older generation. This data from a year-long survey of your students taking UGotClass courses in leadership and developing leadership skills. Around half of both Gen X and Gen Yers polled

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