The first new advanced practical how-to tips are already coming in from presenters at the big LERN Annual Conference in Baltimore Nov. 16-19. 
In a stunning revelation, direct marketing expert Paul Franklin will tell the crowd that too many, maybe even most, lifelong learning programs are putting their brochure copy in the WRONG type font.
“Don’t listen to anyone else on this, not even your desktopper,” says Franklin. “Using the wrong type font reduces reading visibility and thus hinders registrations.”
He will be explaining it all at the Ten Best Promotion Ideas of the Year session Thursday at 2 pm. Come early, this session is always packed. Click here for more conference news and information.
Click here to register for the 2016 LERN Annual Conference.
