From an analysis awards nominations submitted this year, the trend in both brochures and websites is to be more visual. But how visuals are positioned has changed.
It appears that for web sites, successful lifelong learning programs have established a model to make the home page visual and engaging. For brochures, the strategy is quite different. But with four color printing being more affordable now for all your brochure pages, several programs are now making their pages throughout the brochure more visual.
The International Awards will showcase those brochures and websites, and bring them to members not attending the big conference in the months following the conference.
