Content marketing: Find your story
“Content marketing is a way to find your story,” says Michael Weiss, a leader in web marketing and a SuperStar presenter at the big annual LERN conference in San Francisco Nov 20-23.
He also teaches a UGotClass online course on content marketing. Weiss continues, ” Then use content to engage your audience. If your web site does not tell a story, you will lose your customers. So much of the Content Marketing strategy focuses on the story – meaning what you want to say to your audiences.”