Overall, lifelong learning programs in North America are doing well in serving their communities. You are adjusting to the new economy and the millennial generation’s different needs. Overall, you are stable financially even given the tight institutional budget times.
You Pioneer Integrated Marketing.
The most successful lifelong learning programs have been gaining in knowledge of successful integrated marketing approaches, and are in their second year of discovering what works for lifelong learning programs. LERN’s work in gathering and reporting on those successes will be a major new source of “Information That Works” ™ for the field in the coming year.
Operations Booming.
The area of operations in lifelong learning programming is now booming. Programs are centralizing more functions in operations. This is creating greater efficiencies, allowing programmers and marketing staff to focus on income generation.
Only Half of You Know What You’re Doing.
Perhaps the biggest weakness right now in the field is that only half of lifelong learning program professionals have the knowledge to do their job. This figure comes from LERN staff visiting programs all over Canada and the United States every week.
Continuing professional development is not just something for your customers. The most successful lifelong learning programs have staff trained by LERN. You can significantly increase your profitability, registrations, productivity and lower time and dollar costs by staying current with the benchmarks and ratios for success in our field.
LERN’s Certification and Spring Institutes are the most advanced, intensive professional development in the field of lifelong learning programming. The Institutes, all online, start February 4. Click here for more.
Operations Booming.
The area of operations in lifelong learning programming is now booming. Programs are centralizing more functions in operations. This is creating greater efficiencies, allowing programmers and marketing staff to focus on income generation.
All Need More Institutional and/or Central Administrative support.
Almost every lifelong learning program deserves and needs more institutional or central administrative support. Financial support is less important than leaders’ support for your mission and your critical role in your institution.
Every lifelong learning program requires an internal marketing plan to regularly (we suggest monthly) inform central administrators of your success, needs, and positive contributions.
Lifelong learning programs benefit their institutions in ways that even you do not fully understand. With public support for most institutions at an all-time low, your advocacy for your program can make a big difference in gaining support for your program moving forward.
Biggest Weakness
Perhaps the biggest weakness right now in the field is that only half of lifelong learning program professionals have the knowledge to do their job.
The most successful lifelong learning programs have staff trained by LERN. You can significantly increase your profitability, registrations, productivity and lower time and dollar costs by staying current with the benchmarks and ratios for success in our field.
LERN’s Certification and Spring Institutes are the most advanced, intensive professional development in the field of lifelong learning programming. The Institutes, all online, start February 4. Click here for more.
