New! A committee of top LERN leaders has been formed to develop Digital Marketing KPIs for the field of lifelong learning programming and continuing education.
Yes, there are KPIs for business and organizations. No, there are no benchmarks or standards for our unique field.
From the hundreds of KPIs professionals look at, the committee will identify the handful of top KPIs for your program to measure for your website, social media, email and SEO.
Jorey Scott from the City of Concord, California, is Chair of the committee. Other committee members include Jenny Bess, Parkway-Rockwood Community Education, Ellisville, Missouri; Ana McIndoe, CPP, Cochise College, Sierra Vista, Arizona; and Elizabeth Dagnino, also from Sierra Vista.
The Digital Marketing KPIs are expected to be released in November. A few more committee members are welcome. If you would like to join the committee, email William A. Draves at draves@lern.org.
