Here are the 3 top tips for writing creative and effective email subject lines. They come from Lisa Robertson, York Maine, and Tawana Flood, Bermuda for their presentation at the LERN Annual Conference.
1.For Subject Lines, write 6 to 10 words.
2.Subject lines that use a number get opened 17% more.
If there’s a question in the subject line, it gets opened 50% more.
For the audience aged 18 to 25, add an emoji to the words.
3.Replace common or overused words in the subject line with Powerful Verbs. Get LERN’s list of 100 Powerful Verbs. Just email info@lern.org.
