Enjoy Springtime in Savannah
With an average daytime high of 71 degrees, and the city’s famous azaleas blooming, enjoy springtime in Savannah. LERN people rave about the city. Which is why the 2026 Leadership Conference March 2-5, 2026, will be there. Camellias and azaleas usually start to bloom in late February. The temperature rarely gets below 55.
First Watch Party
Here’s the first news from the most exciting week of the year in lifelong learning. First Watch Party Chicago Botanic Garden hosted the first ‘Watch Party.’ People gathered in-person to both watch the Live Online Conference, and then participate in informal discussions with others in the room. Chair of the LERN Board Beth Pinargote hosted
Leadership Big Issue
Leadership in the field is a big issue for 2026. The 3 driving forces:1.The more visible, central role your program now has in your institution;2.The generational turnover and need to develop young leaders;3.A society-wide demand for greater leadership. Continuing education and lifelong learning programs are emerging as both course developers of leadership and also as
What You Say
Here’s the latest on what you say, from polls at the 2025 LERN Annual Conference. The top challenge for programs for 2026 Your top challenge is again Marketing, polling 33% of the attendees.Programs still don’t have a good handle on social media, for example.-The second top challenge at 29% is Operations and procedures, including –or
Pioneering Breakthroughs Coming
The 5 new pioneering breakthroughs this year for the field are coming this fall. They all will premiere at the largest conference in the field, LERN 2025 Annual Conference, Nov. 17-20; Online. Stay ahead of your competition, and your boss. Get the huge ROI for your program, and all your staff, generating tens of thousands
Brochure Trends for 2026
Jeff Bezos is not wrong. Amazon’s Jeff Bezos did not become rich by being wrong. His marketing team is much larger than yours. They track everything. So what did they do this year? They doubled the number of print brochures they send out, reports LERN’s brochure experts Julie Coates and Jordan Kivley. Now’s the time
Upgrade ‘Contact Us’
Upgrade your ‘Contact Us’ web page to encourage more new and potential participants to engage with you. Every program has, or should have, a ‘Contact Us’ web page on its website. Here’s WhyPeople who contact you are more likely to register than other non-customers. They are as likely to register as your best customers, your
Target Better
With exclusive software and expert analysis, we can save you 20% on your brochure and brochure distribution costs. And increase registrations. The service is FREE when you register for the Annual Conference, Nov. 17 -20, 2025. U.S. programs can save tens of thousands of dollars in marketing costs. Here’s the deal. You know your best zip
Nurturing Staff
The agenda is now out! ‘Nurturing Staff’ is one of six new themes for the LERN Annual Conference, Nov. 17-20, 2025. The conference will have all-new sessions in pioneering best practices and advanced strategies and tips. The most exciting week in lifelong learning just got more exciting. Over 1,500 people will attend, making it the
Dashboard Open
It’s free and open to all, even non-member organizations. Get feedback on the five most important measures in our business. Enter your data and get comparisons with your fellow organizations by institutional setting and size of community. Your data is confidential. Just go to www.LERNdashboard.org Now. Don’t wait. Find out what the average program gets
Pricing Tips
Pricing is a critical activity we do all the time. This is one of the three most popular topics for members. Last month we had over 200 people sign up for our complimentary webinar on pricing. Let’s look at the 5 pricing tips that stand out right now in 2025. 1.Courses and offerings with the
The LERN Top Ten Highlights for FY25 focus on the pioneering, breakthrough innovations, research, best practices, benchmarks and data co-created by our members and staff. As your primary information and consulting resource concludes its fiscal year, we thank you for all your support, attendance, and membership. Once again, another 100,000 people took classes from our
Do Summer. Think Fall.
Train Staff Now. Some 50% of staff in the field have not been trained to do their jobs. The result is needless wasted staff time, increased costs and lost revenue. Training always pays off. Every study proves that. Everyone on your staff needs to know the benchmarks, ratios and best practices. Even non-members call it
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New! Advanced Programming Institute
You only make money in two ways: by marketing, and by creating new classes and programs. Move up your game by attending the Advanced Programming Institute. And become a Certified Professional Programmer (C2P). It starts September 9 and runs to October 31. The Programmer’s Job Programming Key Concepts Program Finances Needs Assessment Developing New Courses
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It All Starts Here
The new best practices in the field are first introduced at the LERN Annual Conference, Nov. 18 -21, 2024; online. It makes the event the most important week of the year in lifelong learning. Among the advanced new sessions this year: -Getting Staff Buy-In for Process Changes -Cut Pages, Not Registrations -Leverage Social Media for
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New LERN Recommendation
The latest LERN Recommendation. Only put faces on the cover of your brochures. Across the marketing and advertising industry, faces have been proven- – with scientific A/B split tests- – to attract and engage readers more than any other kind of images. There’s no reason to have anything less productive on your cover. Tips: -Only
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Summer Camps 2025
Not now. But in September it will be the best time to plan your Summer Camps 2025. Summer Camps are one of the most profitable events of the year. You cannot afford to miss out on any of the latest trends and success stories. Once again, we tap into the expertise and experience of the
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