For programs in the United States, distribute your brochures to selected carrier routes, not blanketing all carrier routes in a zip code. The strategy continues to be validated by programs reporting higher enrollments and lower promotional costs.
Awards nominations from programs continue to show that selecting only the best carrier routes for your distribution outperforms blanketing of all carrier routes. LERN can analyze your data and tell you which carrier routes you should be targeting for your program. The analysis is a free service to members. Just email us at info@lern.org to find out more.
New data on courses by carrier routes
LERN’s Greg Marsello is now reporting that LERN data analysis tools can now tell you your course registrations by carrier route, so you can target the promotion of specific offerings even better. The analysis is free to LERN members. Just email us at info@lern.org to find out more.