Writing Course Descriptions that Sell

Join us for an exciting upcoming webinar on writing course descriptions from Julie Coates!
Writing Course Descriptions that Sell
Compelling copy moves readers to take action. Every course description in your print brochure is an opportunity for you to hook the reader and make a conversion. Or a lost opportunity that turns away registrations and income. Using just a few easy rules, you can write or improve course descriptions to be compelling, boosting registrations and income. You decide.
Julie Coates is the foremost brochure authority in lifelong learning.
Wednesday, October 17; 2 pm ET; 1 pm CT; Noon MT; 11 am PT – Click Here to Register

AI Led by LERNJune 17, 2026
AI is the hottest topic of the year for class programs. You are exploring ways to use AI in your operations. And you are offering AI classes for the public and for business. AI for
Sell Your Program’s ValueJune 17, 2026
You need to sell the value of your program to your institution. The state of the field is such that lifelong learning programs can “future-proof your program” when you both demonstrate your value to
Digital Marketing KPIs DeterminedJune 17, 2026
While the value of your print brochure has repeatedly been measured with numbers and dollars, the area of digital marketing key performance indicators (KPIs) is just being explored. Business, in general, has the
First Summer Camp SurveyJune 17, 2026
The first summer camp survey for the field was conducted this spring. The results are significant. Summer camps are in high demand and produce a lot of money for programs. Thus, LERN is
The New Management Style of the 21st CenturyJune 17, 2026
Check-ins, immediate feedback, and allowing people to structure 80% of their day. These are a few of the new management strategies being developed by LERN members as part of a new management style for
Gen X vs Gen YJune 17, 2026
Contrary to managers’ opinions, Gen Y is not significantly more likely to leave their current employer in the next 3 years than Gen X, their older generation. This data from a year-long survey of your

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Writing Course Descriptions that Sell

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